Kajabi Now Lets You Describe an Automation in Plain English. It Also Lets Claude and ChatGPT In.

Most creators do not have an abandoned-cart sequence. They have an intention to build one.

That gap — between knowing which automation you need and actually wiring the trigger to the action to the delay to the second action — is the job Kajabi just handed to software. Kajabi Cofounder turns a plain-English request into a draft automation, connecting its triggers and actions without asking the user to wire each step manually. The feature is in beta.

The more interesting half of the announcement is who else gets to do it. "Building an automation used to mean wiring up every trigger and action yourself," Kajabi wrote in its announcement post. Cofounder, or a connected agent like Claude or ChatGPT, drafts the automation and connects the triggers and actions behind the scenes. Kajabi's own cycle recap files this under automation tools for the Kajabi MCP beta — Cofounder and connected AI agents like Claude and ChatGPT can now build automations with you.

So the automation layer of a creator's business is now addressable from outside the platform, by a general-purpose model the creator already pays for.

The part where the docs disagree

Here's what we know, and it's slightly awkward. Kajabi's own help center describes Cofounder as a conversational AI assistant that can generate text-based content, create drafts for landing pages and funnel pages, and provide step-by-step guidance, but states it cannot publish content or create complete funnels, automations, or images on your behalf. The capability table in that same article lists "Automations" with a flat "No."

That's typical of a beta shipping ahead of its documentation, and not evidence of anything sinister. But it tells you how new this is. Kajabi has not stated which plans or regions include the beta, whether it costs extra, or how access is being rolled out.

The control question matters more than the capability question. The beta does not remove the ability to inspect the automation before activation — Cofounder drafts, connects the triggers and actions, and leaves publication under the user's control. Which means the creator still has to understand enough about sequence logic to know whether the draft is right. The thing that stopped you building it is not entirely gone.

It costs credits, and credits are tiered

AI inside Kajabi is not free in the way the marketing implies. Every plan includes Cofounder and Kajabi MCP, which connects Kajabi to Claude, ChatGPT and other AI tools. But Basic includes no AI credits, Growth includes 500 and Pro includes 1,000, with extra credits at $15/month for 500.

The other AI product Kajabi has been pushing sits on a separate meter entirely. Expert Agents — the customer-facing "teammates" for sales pages and courses — run at a standard rate of $79 per agent per month from October 1, 2026, with 1,000 messages and 250 AI credits included per agent. Creators who bought between August 1 and September 30 locked an early adopter rate of $49 a month for 12 months.

Everything else shipped at checkout

The automation beta landed inside a busier stretch than it looks. Offer Plans lets creators build different tiers inside a single offer, each with its own price and its own products. Multiple one-time order bumps can now run on a single checkout, processed with the main offer in one transaction — up to six per offer, if the offer meets the requirements. Conditional bumps hide themselves automatically when a customer already has access to what's included.

Read together, that's a platform optimising the two ends creators avoid: the plumbing behind the sale and the stacking inside the cart.

What nobody has published is the number that would settle it. Not whether Cofounder can assemble a sequence — whether a sequence it assembled sells as well as one a human built on purpose. Kajabi hasn't shown that data. Until someone does, the best-performing automation in your account is still the one you understood well enough to argue with.