Funnels
Your YouTube Views Just Jumped 30%. Nobody Is Actually Watching You More.
YouTube quietly changed what a view is on August 24. New data across 75,000 videos shows only 6 in 10 of those views are real attention.
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Playbook
The Dream Is One Course, Sold Forever. On One Platform, the Median Creator Has Eight.
Ruzuku opened its production database on 32,000 courses. The number that should worry you isn't traffic — it's how few things your buyers can buy.
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Walmart Put Checkout Inside ChatGPT. It Converted Three Times Worse Than Sending People to Its Own Site.
The retailer ran the experiment everyone told creators to run. The numbers killed it — and pointed to where your buy button should actually live.
Playbook
Every Big Course Platform Raised Prices This Year. Here's What They Now Take From Every Sale You Make.
Kajabi went up in January, Thinkific in August, and Teachable's cheapest plan still skims 7.5% off the top. We ran the math at $3K, $10K and $30K a month.
