
No Employees. Two $150 Courses. He Says the Business Has Done $12.5 Million.
Justin Welsh's one-person knowledge business is the exact fantasy most course creators are chasing. The numbers are his own, and the asterisks matter.

Justin Welsh's one-person knowledge business is the exact fantasy most course creators are chasing. The numbers are his own, and the asterisks matter.
The biggest creator on earth isn't selling a course about making money online. He's buying the layer underneath it.

Ten founders came to break the most-quoted rulebook in the knowledge business. One of them finally got Hormozi to retract a word.

A Boston College professor is one of six textbook authors suing OpenAI and Microsoft — and their market-harm theory is every knowledge seller's nightmare.

Colin and Samir spent a decade selling knowledge to 1.6 million people. Now they're funding the people who bought it.

The head of Instagram said Meta must "either throttle people or ask them to pay." For creators filming course promos in-app, the throttle came first.


Forbes put Ashton Hall at No. 41 on its 2026 Top Creators list with $10 million. The punchline is buried in one sentence.

Gagan Biyani left a $100M live-course marketplace to his product chief. The number worth reading isn't $100M — it's 15.

The figure course creators quote in sales calls traces to a third-party headline. The announcement itself contains one number, and it isn't that one.

Sam Yam told creators to watch DevDay. DevDay shipped 25 announcements and not one of them was a way for creators to get paid.

She published her real dashboard on September 27. The conversion rate is 2.3% — and in paid newsletters, that is a success story.

A year after the SEC called his retail empire a Ponzi scheme, court filings say Tai Lopez is one unresolved point away from a consent judgment.

Teachable has paused investment in its community feature. The company most creators bolt on instead was founded by ex-Teachable staff and backed by Teachable's founder.

Beyond the ticker tapes and daily headlines lies a deeper narrative, a symphony of data and human psychology that shapes fortunes. For those willing to learn its cadence, the market offers a profound education.

The most recognizable passive-income brand in the creator economy changed hands in April. Its audience only found out in September.

The FTC and Nevada pulled nearly $90 million out of IM Mastery Academy's founders. The reason they lost is sitting on a lot of sales pages right now.